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A general SEO rule it is worth noting that these three pieces of information must be presented on your website as selectable HTML text and not a graphic. If a local newspaper is covering a story regarding your business they are unlikely to display your company address or telephone number. In such instances, it is enough to simply have your company clearly referenced by name in order for your listing to receive the value. definicjapiekna.pl Consumers tend to treat businesses the way they treat other people — holding them to certain standards and building relationships with ones they have faith in. They're expressive with their dollar and want to engage with companies that won't let them down